About Us

About MyShapers

MyShapers Mission:

To empower health care providers, employers, public health organizations and parents to inspire a lifetime of healthy eating & activity habits for children ages 6 to 11.

Celery-smallThe acclaimed MyShapers Nutrition and Activity Management Program was founded in 1978 as a nutrition education program for adults, reaching thousands across Northern California who participated in MyShapers workshops offered by Kaiser Permanente and other health groups.

Today, MyShapers is a complete six-week online program for children ages 6-11 that uses music, interactive videos and home-based activities to gets kids and their parents to eat better and move more. The MyShapers Children Better Eating and Activity Program (MyShapers.com) is a self-paced program of behavior modification, nutrition education and activity management.

The company was founded by a mother and nutritionist, the late Beverley Calhoun, MA, who had her three children eat their fruits and vegetables, and play and have fun every day. The company is run today by daughter Laura Conrad, a mother of two from Sacramento who also has her children eat their fruits and vegetables, and play and have fun every day. Conrad skateboards with her children, ages 9 and 21, finds the fun in nutrition, and wishes good nutrition on all.

“MyShapers uses fun videos and lively characters including animated fruits and vegetables to bring our nutrition and fitness lessons to life. We want families to make small lifestyle changes that add up to a lifetime of good health.

MyShapers is offered to medical groups and individuals in an online format designed to keep the younger audience entertained with a catchy MyShapers hip-hop song, bright graphics and lively lessons. We are a cutting-edge tool with decades of experience to guide us in our fight against the growing epidemic of childhood obesity, diabetes and inactivity.”

– Laura Conrad


Beverley-CalhounBeverley A. Calhoun, MA, Founder of Shapers

Beverley worked for the University of California Berkeley, Cooperative Extension as a Nutrition Supervisor. Working in the community to manage to Cooperative Extension sites in El Cerrito and Berkeley, she learned about the lack of nutrition education and unhealthy lifestyle choices among the population she served. After 7 years in this position, Beverley started Shapers. She initially worked part time on developing Shapers and eventually retired from the University to run Shapers full time. The success of Shapers resulted in a number of contracts with major corporations such as Hewlett Packard and AT&T, Pacific Gas and Electric Company (PG&E), public school districts, and health care organizations such as Kaiser Permanente. In 1970s, Shapers became the first vendor Kaiser Permanente contracted with for weight management or any health education program. Beverly’s daughter, Laura, joined her at Shapers in the 1984 to help grow and expand services throughout Northern California. Beverly continued to work as an advisor to Shapers and various related projects in the field until her death in 2012. She is survived today by her daughter Laura and the legacy she founded in the Shapers health program.

Executive Team

laura-conradLaura D. Conrad
Founder and CEO

Laura joined Shapers in 1984 to work closely with her mother Beverley, the Founder of Shapers. Laura served to co-lead Shapers for over 16 years. During this time she received in depth training and experience in nutrition, behavioral modification, health education and running a successful weight management program. Over the years, Laura served to establish contracts with various healthcare entities in the private and public sector and to develop industry insights for channel marketing and accurate documentation to validate a successful primary prevention program. Her experience and passion for continuing the legacy of her mother to empower children and families to develop a lifetime of healthy eating and activity habits led her to reboot Shapers as MyShapers.COM. Laura brings her extensive practical experience to her role as President of MyShapers. She is actively engaged in transforming the successful concepts of Shapers to create a digital health platform that is innovative, scalable, safe and effective in promoting healthy eating and fitness for life.


Farshad Fani Marvasti, MD, MPH (Dr. Shad)
Chief Medical Officer


Dr. Shad is a physician leader and medical educator. He is proactively engaged in creating solutions to promote health and prevent the chronic diseases of our time. As a practicing physician who is focused on prevention and wellness, Dr. Shad advocates for the use of food as medicine and actively teaches his patients to buy and prepare healthy meals with food prescriptions as a standard part of treating their medical conditions. He is dynamically working as a physician executive to develop and expand new models of primary care that are accessible, patient focused and holistic in their approach to medicine. As an emerging thought leader, his most recent article was published in the New England Journal of Medicine where he and his co-author make the case for redesigning medicine to create a prevention based health care system. Acting to transform medical education, Dr. Shad is redesigning the 4-year medical school curriculum for future doctors in all specialty fields to expand beyond medications and procedures to include nutrition and evidence based therapies to prevent disease and maintain health throughout the lifespan.

Dr. Shad has undertaken research, published articles and medical textbook chapters on disease prevention, nutrition and complementary and alternative medicine since 1997. He is a distinguished graduate of Barrett, the Honors College at Arizona State University and has obtained both his Medical Doctorate and Masters of Public Health from the University of Arizona. Dr. Shad completed his clinical training at the Stanford School of Medicine and subsequently served as a postdoctoral research fellow at the Stanford Prevention Research Center. Having served as Adjunct Clinical Faculty at Stanford for over 4 years, he recently relocated back home to Arizona to an appointment as Clinical Assistant Professor of Family, Community and Preventive Medicine and the Director of Public Health, Prevention and Population Health at the University of Arizona College of Medicine Phoenix Campus. Dr. Shad is also the Regional Medical Director for One Medical Group in Arizona where he oversees all offices including medical providers and clinical staff. He maintains active medical licenses in both Arizona and California and is board certified in Family Medicine and Integrative Holistic Medicine.


Ken Goldman, Observer Board Member
President, Hillspire

Ken GoldmanMr Goldman is the current President of Hillspire, a Family Office, responsible for financial and administrative functions, along with real estate, aviation and maritime activities.

Mr. Goldman is the former chief financial officer of Yahoo! Web Portal. Mr. Goldman joined Yahoo! in 2012 and throughout his five year tenure was responsible for Yahoo!’s global finance functions including financial planning and analysis, controllership, tax, treasury and investor relations. Prior to joining Yahoo! Mr. Goldman served as senior vice president, finance and administration, and chief financial officer at Fortinet, Inc, a provider of unified threat management solutions, from 2007 to 2012. Mr. Goldman also served as senior vice president, finance and administration, and chief financial officer of Siebel Systems, Inc. During a professional career spanning over forty years, Mr. Goldman has served as CFO of multiple public and private companies and as CFO has helped take three companies public. In addition Mr. Goldman’s experience includes board director, audit committee chairman and financial advisory roles at more than 40 corporate boards, of which over 10 have gone public while he was a board member, including  Zuora which is currently on file.  Mr. Goldman currently serves on the board of directors of NXP Semiconductor, Trinet, RingCentral, GoPro, Inc. and other non-profit boards such as Lucile Packard Children’s Hospital Foundation Board.

Mr. Goldman was a member of the Board of Trustees of Cornell University from 2005 to 2013 and was subsequently designated as Emeritus Trustee; and is currently on the Harvard Business School California Research Center Advisory Board. Mr. Goldman was appointed in January 2015 to a three-year term to the Public Company Accounting Oversight Board’s (PCAOB’s) Standing Advisory Group (SAG), an organization that provides advice on the need to formulate new accounting standards or change existing standards. He was a member of the Treasury Advisory Committee on the Auditing Profession over the years 2007-2008, a public committee that made recommendations to encourage a more sustainable auditing profession. From December 1999 to December 2003, Mr. Goldman served on the Financial Accounting Standards Advisory Council (FASAC).

Mr. Goldman holds a B.S. in Electrical Engineering from Cornell University and an M.B.A. from the Harvard Business School.  In his spare time, Ken enjoys skiing, windsurfing and kiteboarding and golf and resides in Atherton, Ca with his wife and has three children who reside locally.

Mark-KMark Kandrysawtz

CEO, Benjamin & Bond which is a healthcare innovation consultancy and venture fund. Mark’s work with clients to transform healthcare and invest in disruptive healthcare startups. Mark advises clients on how to find opportunities for innovation and works together to create new technology, products, and services. Mark’s decade of healthcare technology and public health service has provided his foundation with excellent business advising, investing and research and development.


Rajesh Balkrishnan, PhD
Board of Advisors

  • Professor of Public Health Sciences
  • Director – Cancer Population Health Core, UVA Cancer Center
  • Co-Director, Section on Population Health and Prevention Research
  • University of Virginia School of Medicine
  • Clinical Professor, University of Virginia School of Nursing

Dr. Balkrishnan is a part of a research group that is exploring issues related to oncology care in rural Appalachia. In addition, he serves as key co-investigator on large national studies such as the United States Renal Data System. Dr. Balkrishnan combines his expertise in health informatics, pharmacy, health services research and biostatistics to create and analyze large data repositories which enable “real world” evaluations of the effectiveness of medical care.

At the University of Virginia, Dr. Balkrishnan directs the Cancer Control Core at the UVA Cancer Center. He teaches two courses in the MPH program: Healthcare Policy Analysis and Grant writing for Program Evaluation, and coordinates the Public Health Grand Rounds.



Ken Rivers, ScB, MS, FACHE
Board of Advisors

ken-riversCreative, experienced healthcare executive with critical leadership skills in strategic planning, market positioning, service line growth, relationships with academic, clinical and regulatory personnel, legislative advocacy, fundraising and building a strong organizational structure with clear, transparent communication.

Ken has over 28 years of executive healthcare administration. Most recently, serving as the Chief Administrative Officer of an international acute care hospital and research driven healthcare system, and now Consulting for strategic development ventures in health, real estate, electronics and non-profit growth. He enjoys serving his community as a leader on many volunteer service organizations boards including the American Red Cross, Chamber of Commerce and Rotary International.

Development time is spent with trade organizations including the American College of Healthcare Executives(Fellow), American Hospital Association, California Hospital Association, Hospital Association of Southern California and United Hospital Association(Officer) in leadership and legislative action committee roles. Ken’s education includes a Sc.B. from Brown University and a M.S./M.B.A. from University of La Verne. Also a Fellow of the American College of Healthcare Executives where he was recently recognized as Distinguished Citizen of the Year by the Boy Scouts of America. Ken has received two Golden Bear Service Awards from the State of California and was the first non-sworn recipient of Lakewood’s Order of Merit for Community Service.


Keith Radley

Keith-RadleyChief Compliance & Privacy Officer; Director of Sales Operations; Director of Sales with Alliance Health Networks; 10/2004 to 05/2015.

Co-author, with Dr. Dan Purser, of the book “Program 120, A Physician’s Handbook on Proactive Preventive Medicine.”
Founder Cambio Partners / VP Business Development NextQuo – co-developed, with Frank Bria, patent applied for M.A.R.C. Marketing Model.
Former Owner of interactive media/marketing consulting firm specializing in healthcare & education industries.
Kahuna Media / Radley Group with offices in Midvale, Utah.
VC pitch team member during dot.com bubble of late 1990s.
Former Partner in full-service high-tech advertising agency.
Phillips-Radley Advertising with offices in Murray, Utah.
Former President, COO, CFO of media production, duplication, packaging company—drove company from start-up to sale of company.
CDI Media, currently occupies 100,000 square foot facility in West Valley City, Utah.
Former VP, 3rd largest jewelry company in US.
Active in growth of chain from 13 units to 350 units over 18 month period of time; trade names include Schubach Jewelers, Samuels Jewelers, Barons, Hatfield Jewelers, Barry’s Jewelers, Ringmakers.
Adjunct faculty at University of Utah, University of Phoenix, Corinthian Colleges, Salt Lake Community College – over 15 active years of classroom experience.
Classes include management, marketing & communications.
S. in Communication from The University of Utah.
Married; wife is a licensed clinical Speech Pathologist for Granite School District; two children, daughter is a licensed Social Worker for Granite School District, son is a PhD Educational Psychologist, licensed clinical psychologist who teaches at the University of Southern Mississippi.
Hobbies include playing and collecting guitars, restoring an old Corvette, and off-roading.

Glenn Beers

Glenn Beers, with My Shapers, LLC, has 35 years of pharmaceutical experience with a specific emphasis on self-funded purchasers. He is an experienced executive with a demonstrated provider, purchaser, and payer history, and is skilled in market access, training, team leadership, and customer development. Glenn deems healthcare stakeholder transparency, comprehension, and data availability as key elements to empowering employers to be viable decision-making participants. He has experience working with national and regional employer coalitions, and a reputation for enhancing member understanding, while identifying mutually viable solutions. Glenn offers unique insights, explanations, and anecdotes intended to strengthen the ability to engage stakeholders more effectively. He holds a Bachelor of Science (B.S.) in Biology/Biological Sciences.